Toast the Rice – Heat olive oil or butter in a large skillet over medium heat. Add rice and stir constantly until lightly golden brown.
Add Seasonings & Rotel – Stir in garlic powder, cumin, salt, and black pepper. Then, pour in the Rotel tomatoes with their juice.
Simmer – Add chicken broth, stir once, and bring to a boil. Reduce heat to low, cover, and simmer for 15-20 minutes until the liquid is absorbed.
Fluff & Serve – Remove from heat, let sit for 5 minutes, then fluff with a fork. Garnish with fresh cilantro and a squeeze of lime juice if desired.